Our mission

“Choose to do the hard thing when there’s a purpose. We default to choosing ‘easy’ . It’s why we can’t tolerate our pain, but we’re alright with other people’s suffering.”

– Race Director

We exists to challenge and inspire people who are striving to become the best version of themselves — not just as athletes, but as human beings. We design ultra-endurance events that push mental and physical limits, serving as a vehicle for transformation, grit, and growth. This isn’t about mass production, appearance, or profit — it’s about building a tribe of driven individuals who find meaning in discomfort, discipline, and doing hard things together.

This is what we train for. Are you able to endure? Can you see how our actions impact others?

Join us and let’s find out together…..